Laura Clough Scudder was an entrepreneur who made and sold potato chips and who pioneered the packaging of potato chips in sealed bags.
Born in Philidelphia in 1887, Scudder eventually moved to California and became the first female attorney in Ukiah before moving south to Monterey Park, where she started her food company in 1926.
Determined to keep her potato chips fresh, Scudder began having her workers iron sheets of wax paper to form bags, using these smaller containers to keep her chips fresh and crunchy much longer. Scudder also began putting dates on her potato chip bags, becoming the first company to freshness date their food products. The now-infamous slogan on these dated bags was "Laura Scudder's Potato Chips, the Noisiest Chips in the World."
As a female entrepreneur during the Great Depression, Scudder faced and overcame many obstacles and prejudices, including being turned down for insurance because she was a woman. But when Scudder sold her company in 1957, the Scudder brand of potato chips held a greater than 50% share of the California market and Scudder only agreed to the sale of her company to a buyer who guaranteed continued employment for her workers, turning down a higher bid from a prospective buyer who would not make this guarantee. Scudder died two years later in 1959.